I always say that passion and visibility are the key to successfully marketing something. If you have not got promotional stuff out on display and your are not talking about it, guaranteed you won’t sell it. Apart from that you need to be focused and create a proper organised campaign otherwise you will be darting around all over the place and you will never gain enough momentum to have an impact. To help, I thought I would create a sample campaign to give you an idea. I have used knot free flares as they are quick and easy to put on with our Flutterfix glue and will last a couple of days so the client gets a feel for having lashes. Here is the campaign:
Campaign name: Introduction to lash extensions
What are you offering during the campaign: Knot free flares for quick lash look for £10 – Usual Price £20
Campaign Length: One month
Social media: Twitter and Facebook - a variety of posts throughout the four weeks
Networking: Offer to talk at at least one networking event throughout the month
Newsletter: Direct mail – create a simple inexpensive postcard to mail out
E-mail newsletter: Two e-mails talking about the offers from a couple of different angles
Blog: Write a blog about how lashes can give you a new fresh look!
TV Screen: Slide show or rolling DVD showing the benefits and images of beautiful lashes
Word of mouth: Get talking about it!
As you can see there a number of activities that make up a campaign. I have seen salons just stick a poster up without any other back up and wonder why it has no effect on sales. You can see from the above how it could really start creating a buzz, but you have to do it and not just think about it!!! Believe me a one off activity rarely works.
So get creative and have fun….Here is our new in salon DVD (coming soon) that you could have running on your screen!
In my early salon days I used to go to Lake House in Wiltshire to do beauty treatments for Trudie Styler. I always found Trudie to be warm, generous and fascinating. She never took her fortunate circumstances for granted and both she and Sting always looked to give something back.
My first response to this question is, who wouldn’t want long beautiful lashes? They make the eyes look wider, whites brighter and give you an overall more youthful look…so yes, I would be surprised if any of your clients said no!!!
Some client’s first response to having lash extensions is one of confusion as it makes them think of hair extensions and all that fuss and get easily put off. The truth is that once clients get used to having long lashes, they will never want to go back to not having them as they will feel nude and bare!!! Read the rest of this entry »
One of things I wanted to write about this week is wastage. In particular this week, I found myself throwing away stuff that has been bought unnecessarily. I then started to look back on my business life and thought about what I could share with you to save you the trouble!!!
Lets start with printing…..beware of printing giants like printing.com and vista print! Don’t get me wrong they are efficient and very competitive in price. This is all very well if you actually use everything you print. Read the rest of this entry »
Well having been in the beauty business now for one quarter of a century, I have seen some changes! AAAhhhh, looking outwards into the abyss of the beauty industry, and in the mirror!!!! Yes, the ageing process is something that we are all scrabbling around trying to halt!!!
It is quite normal now to pay over £150 for a beauty cream, just pop into Harrods and browse the beauty department. In the salon of course, there are all sorts of facials and non surgical face lifts available, but do they work? Read the rest of this entry »
I was talking to someone about bottom lashes the other day and remembered our dear Twiggy…..This photo (you can click on the link to find the source) shows her classic look. Great big eyes and great big lashes! In those days, eyelash extensions did not exist, it was just extremely thick mascara and if you wanted bottom lashes you had to paint them on!!
Apparently Audrey Hepburn did not believe she was beautiful. One wonders just what does it take for us to feel and look beautiful. Beauty is something that comes from a security deep inside that many of us find difficult to find. Just because you see a beautiful woman, once you get to know her, the beauty can disappear in an instant. If you ever watched Desperate Housewives, you will soon see that whilst you see physical beauty, all that sneaking around and reacting just takes it away! Take Teri Hatcher, for example, how beautiful was she in the James Bond film ‘Tomorrow Never Dies’ and how beautiful is she in Desperate Housewives? In James Bond, she was sophisticated, mysterious and confident, in Desperate Housewives she is super insecure and behaves irrationally, not so attractive! Read the rest of this entry »
So if you are new to the social media chat and the hype about on line marketing, it can be extremely daunting and time consuming. You can loose an awful lot of time browsing on facebook and browsing around twitter wondering what all the hash symbols and weird links are all about….and now everyone is on Pintreste, do I see steam coming out of your ears?!!!
The truth is, if you don’t want to be left behind high and dry, you have no choice but to get internet savvy and start engaging your audience through a good on line presence. Read the rest of this entry »
The spring and summer fashions are upon us and I just loved the Louis Vuitton white and yellow check suit with the long skirt. It seems to have been a long winter in black and melancholy colours, and on seeing that, I suddenly got inspired to go through my wardrobe and sneak in some colour even if the sun is not shining!!! Read the rest of this entry »
Spring is the perfect time to delve into your stock cupboard and see what products are hanging about. Do you have bottles building up in the cupboard? Are there products bought 18 months ago, that have not managed to sell? Remember all the time they’re there in your cupboard, it’s money tied up. Money that you could either buy new or different stock, or simply ,ore money to treat yourself. It’s money that could be better spent. Read the rest of this entry »