I always say that passion and visibility are the key to successfully marketing something.  If you have not got promotional stuff out on display and your are not talking about it, guaranteed you won’t sell it.  Apart from that you need to be focused and create a proper organised campaign otherwise you will be darting around all over the place and you will never gain enough momentum to have an impact. To help, I thought I would create a sample campaign to give you an idea.  I have used knot free flares as they are quick and easy to put on with our Flutterfix glue and will last a couple of days so the client gets a feel for having lashes.  Here is the campaign:

Campaign name:  Introduction to lash extensions

• What are you offering during the campaign:  Knot free flares for quick lash look for £10 – Usual Price £20
• Campaign Length: One month
• Social media:  Twitter and Facebook  - a variety of posts throughout the four weeks
• Networking:  Offer to talk at at least one networking event throughout the month
• Newsletter:  Direct mail – create a simple inexpensive postcard to mail out
• E-mail newsletter:  Two e-mails talking about the offers from a couple of different angles
• Blog:  Write a blog about how lashes can give you a new fresh look!
• TV Screen:  Slide show or rolling DVD showing the benefits and images of beautiful lashes
• Word of mouth:  Get talking about it!

As you can see there a number of activities that make up a campaign.  I have seen salons just stick a poster up without any other back up and wonder why it has no effect on sales.  You can see from the above how it could really start creating a buzz, but you have to do it and not just think about it!!! Believe me a one off activity rarely works.

So get creative and have fun….Here is our new in salon DVD (coming soon) that you could have running on your screen!

Enjoy!

Love

Alisonx

In my early salon days I used to go to Lake House in Wiltshire to do beauty treatments for Trudie Styler.  I always found Trudie to be warm, generous and fascinating.  She never took her fortunate circumstances for granted and both she and Sting always looked to give something back.

My very first encounter with yoga was at Sting and Trudie Styler’s house in Tuscany.  Read the rest of this entry »

‘She thought she had a big nose and feet, was too skinny and not enough breast’: Audrey Hepburn’s son reveals how the movie star never believed she was beautiful’  quote from the Daily Mail

Apparently Audrey Hepburn did not believe she was beautiful.  One wonders just what does it take for us to feel and look beautiful.  Beauty is something that comes from a security deep inside that many of us find difficult to find.  Just because you see a beautiful woman, once you get to know her, the beauty can disappear in an instant.  If you ever watched Desperate Housewives, you will soon see that whilst you see physical beauty, all that sneaking around and reacting just takes it away!  Take Teri Hatcher, for example, how beautiful was she in the James Bond film ‘Tomorrow Never Dies’ and how beautiful is she in Desperate Housewives?  In James Bond, she was sophisticated, mysterious and confident, in Desperate Housewives she is super insecure and behaves irrationally, not so attractive! Read the rest of this entry »

Spring is the perfect time to delve into your stock cupboard and see what  products are  hanging about.  Do you have bottles building up in the cupboard?  Are there products bought 18 months ago, that have not managed to sell?  Remember all the time  they’re there  in your cupboard, it’s money tied up.  Money that you could either buy new or different stock,  or simply ,ore money to treat yourself.   It’s money that could be better spent. Read the rest of this entry »