Do you want to be freed up so you can specialise?

10 Comments |

I know what it’s like when you are trying to be the jack of all trades because you are working on your own.  Trying to please everyone and worrying that if you don’t do certain treatments your clients will trot off down the road and never come back.  Or perhaps you are worrying that if you were to take another therapist on, your clients just won’t budge and move into their column!

It’s a big decision taking on a therapist, especially if its the first time as you have been on your own for 10 years and want to specialise in something.  All your clients want you to do everything for them….even their waxing!  I used to be like that, after years of being a therapist, I wanted to be more specialist, yet I could not persuade my clients that Vicky could do just a good a job of their waxing as I could.  So what is one to do?  The answer is to just do it, your clients will get used to the idea and you won’t lose them.  The only way you may lose them is if you are not careful about your choice of therapist and you are not thorough in training them in the way you like things done.

The first therapist I took on was Vicky, a sweet young girl, she was tiny, I mean tiny, but boy she could give a very firm massage! Vicky was a fabulous therapist, and once I had made that decision and clients reluctantly tried Vicky out, they were hooked.

So the moral of the story is that, although you may think you are indispensable, you are not. If you really want to specialise, you can’t do everything.  Choose your specialist treatment and focus on perfecting it and become and expert in your field.

Lashes are a perfect area to specialise in as it is a treatment that really makes a difference.  Whilst facials are wonderful, when clients have lash and brow treatments, they walk into the salon with one look, and leave the salon completely transformed. This, I believe, is what clients want these days.  Treatments that make an immediately visible difference!

I would love to help you, please contact me if I can help you reach your goals!

Love

Alison

Your Comments

  1. Laura on

    Hi I would love to progress further with my eyelash treatments could you offer any advice as to what u should train in with regards to what you find is popular ? Most of my clients get. 0.20 or 0.25 9mm 11mm & 13mm.

    Thank you
    Laura

    Reply
    • Miss B on

      Hello Laura,

      Thank-you for contacting us. We love to talk about lashes and offer advise. I will email you today with hints and tips and hopefully bring you happy clients.

      Reply
  2. Paula Garrow on

    I am very interested in your training opportunities. However I live in Aberdeenshire. Do you have any training venues near me? I’ve heard your eyelash extensions are very high quality & I am very interested in adding these to my services.
    Thankyou
    Paula Garrow

    Reply
    • Miss B on

      Hello Paula,
      We would love to train you in our ahfrancis technique. I will email info and dates today and hopefully you can join us on one of our workshops.

      Reply
  3. Beth Evans on

    I have just read an article in the mail on line about a woman having an allergic reaction to the eyelash glue!
    Do you recommend we patch test the glue on each new client 24 hrs before? By small amount on skin? How will we stand with insurance?
    Looking for a new company to insure my salon have you any recommendations?
    Regards Beth

    Reply
    • Miss B on

      Hello Beth,

      Thank-you for your email. Yes I read that article too. How awful that poor Lady. This is exactly the reason that we train Therapists to perform a patch test at least 24 hours before having a treatment. The Insurance company that recomend are The Guild of Beauty.You may wish to contact them to see what they can offer you http://www.beautyguild.com

      Reply
  4. Rebecca on

    Hi Alison.

    As the owner of a small lash/brow bar, I really enjoy reading your blog and your posts are always so relevant to me and my business!

    I was wondering what you views were on semi-permanent mascara? I had it done and wasn’t impressed with the results. I was really disappointed though, as I think if someone were to improve it and work on it- it could be a great add-on treatment. Maybe on top of lash-lifts, or for the bottom lashes of extension lovers!

    Is it something you are thinking of introducing? Becky xx

    Reply
    • Alison on

      Hi Becky, thank you so much for taking the time to read our blog and commenting, feedback is so useful as we want to make sure we give you useful information!

      With regard to your question about semi-permanent mascara, I can tell you that we spent 18 months trying various technology, we were driving our chemists completely mad with our requests for a semi permanent mascara that looked like mascara and did not clump and a product that actually added length. If we could have achieved it, we would certainly be shouting about it. Because of the disapointing results we chose not to launch a semi permanent mascara as with our hand on our heart, we could not promote something that does not do what it says on the tin!!! In fact, I don’t believe that anyone has come up with what we are all looking for. Believe me we have really, really tried! I hope that helps! Love Alisonxx

      Reply
      • Kelly on

        Hi Alison,

        I have only just found your blog and am disappointed I wasn’t aware of it sooner. 3 years down the track I was wondering if you still feel the same way about SPM?

        I am about to launch Lash Lifting which is relatively new where I am. I think it is a little underwhelming in comparison to the time it takes and was looking at SPM to combine the two in a package. Im unsure if this might detract from lash extensions though.

        Are you aware of any improvements since you evaluated in 2013?

        Thanks
        Kelly

        Reply
  5. Becky on

    Hi Alison.

    Thanks for the reply. I shall just leave that well alone then! X

    Reply

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