I would recommend putting your eyelash treatments into categories, depending on the look. For example, Natural, Defined and False Lash Effect. Then your client can easily choose what she wants, and you can more easily decide your prices: a false lash effect will require more time than the natural look, so you would be right to charge more for it. The same is true for Express Lashes: a natural look can be done in 20 minutes, but a full-on, false lash look could take 40 minutes or more.
The benefit of charging for spending more time on a treatment is that when a client asks for more, more, more lashes you won’t feel like you’re being cheated; they’ve paid for this time! It also means you can offer a cheaper option for those who have seen “false lashes” cheaper in another salon. They can see that you offer a “good price” but that there are several options – and that you get what you pay for – quite literally, in terms of how many lashes you walk out of the salon with!
Obviously, because you’re doing such a fantastic job, all of your clients will love any look you create for them. A loyal customer will always know that your competitors might offer a cheaper option, but they don’t know what they’ll be getting – whereas with you, it might cost a little more, but they know what they’re getting, and they know it’s good!
Here is my list of recommended eyelash extension treatments, and how long I would allow for each.
Audrey Hepburn Sweep – 20 minutes
Natural – 30 minutes
Dramatic – 40 minutes
0.07 Super Natural – 30 minutes
0.07 Defined – 40 minutes
Audrey Hepburn Sweep – 30 minutes
Natural – 1 hour
Defined – 1 hour 20 mins
False Lash Effect – 1.5 hours
0.07 Super Natural – 1 hour
0.07 Defined – 1 hour 30 mins
0.07 False Lash Effect – 1.5-2 hours
Of course, these are only my guidelines and there are lots of other options available, but you get the picture. Confirming expected timings with your clients ensures both of you know what to expect. She won’t arrive for a full on False Lash Effect treatment twenty minutes before her bus home, and you won’t finish her treatment fed up with it having made you late for your next appointment.
It is important to make it clear to your client that if they want lots of eyelash extensions, it will be a different price than if they want a really natural look. Never book a client in for “just eyelash extensions” – make sure you manage both of your expectations in term of cost and timing before the event.
The take away point here: be clear and up front with your clients. Honesty is always the best policy, and if it’s going to take an hour and a half to give her what she wants, make sure she knows that!