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These videos were made by Alison and renowned business coach Stephen Conway. In them, they share their wealth of knowledge, experience and past mistakes to help you and your business become the best that they can be.
We hope that you find the videos useful and informative.
The differences between features and benefits
Are you selling you and your treatments short? Learn tips on selling to your clients.
Are you passionate about selling?
Actually, you don’t need to be, but you do need to be enthusiastic about your products or treatments. Are you asking your clients the right questions?
How do you look to your clients?
When was the last time that you looked at your business critically? Is your salon as welcoming as it could be?
In this video, Stephen gives tips on what you need to be checking every day.
The power of collaboration
Are you making the most of your neighbours and other local businesses? Could you gain extra clients by talking to other businesses?
Research and how to stand out from the crowd
What can you do to keep clients coming back time and time again? Alison gives tips on how to be better than your competitors.