Up Your Game


Is your business as successful as you would like it to be? Do you ever wonder what else can you do, to make it a roaring success?

Being in business is about being absolutely amazing at what you do, but in reality I think that’s only half of what will make you successful. When I first had a salon, I couldn’t figure out why my appointment columns weren’t full, full full – after all, I was great at what I was doing, right? One day, the penny dropped! I did a business audit, and realised that actually, my website didn’t represent me and my work one little bit. And let’s not even mention the marketing material I was using…..actually, I wasn’t even doing any marketing to speak of – I was pretty much just relying on the fact I was good at what I did. I knew I was good, because my clients raved about their treatments and stayed with me for years – but nobody else knew about that! It’s all very well relying on word of mouth, but there’s nothing wrong with blowing your own trumpet. In fact, I really believe that if you want to be super successful at what you do, you need to get used to telling people how great you are. Otherwise, how will they ever know?

It wasn’t until I changed my mindset that things began to shift for me. I realised I needed to think “outside the box” and stop working on a small scale. I decided to set myself some goals, and to work really hard to achieve them. Not just “I want more clients” but specifically, “I want this many clients, by this point, and I will get them by doing this.”

If you’re looking to make your business truly outstanding, the best way to achieve that is to create goals for yourself. Great, big, scary goals that make you a bit nervous. Think big, and dream even bigger! I did a goal setting workshop earlier this year (here is the link); take a look and think about creating some new goals for yourself using that formula.

Christmas is coming; and after that a new year. In our business, this can be the busiest time of year; there’s no way you’ll be able to plan for the future while you’re doing back to back lashes for ten hours a day! Forget about new years’ resolutions, hastily thought up on December 31st and forgotten by January 10th. Start planning now and make a great plan so that you are ready to re-launch yourself in January, and make 2015 your best year ever!





Your Comments

  1. Rachel Wheatley on

    I really like your post about goal setting and would like the link for the formula you mentioned (it doesn’t seem to be in the blog).

    Many Thanks Rachel

    • Amanda cullen on

      Hi Alison
      I also would love the link to goal setting ideas

      Kind regards

  2. Beth Evans on

    Thanks Alison.
    All advise is very welcome
    With everybody price cutting and fighting for the same customers
    Motivation helps

    • Alison Francis on

      Thanks for comment Beth, if you need anything at all, please call me. Love Alison xx

  3. Zoe on

    That has really made me think! Thank you! I am constantly trying new marketing to try and keep my team busy, but I do need to look at my website as I know it dosent reflect all we do, or awards we have won! Alison you are very inspirational and have been a huge help. Thanks again.

    • Alison Francis on

      Thanks so much for your comment Zoe, my passion is your success! With love Alison xx

    • Alison Francis on

      Thanks so much Zoe! Love Alison

  4. tracy wells on

    Hi there Alison *& team

    Congrats on the webinar ! I had to watch it next day as I was working but I found it highly informative .. really great ! Felt like that talk was purely aimed at me : ) as I have been doing the classic lash for 10 years and feel very left behind !!!

    So very beneficial thank you .
    I’ve followed you for years and totally love your passion for the àrt of good lashes .
    I’m really interested in seeing if I could have a copy of some of the diagrams of eye shapes & styles to use on them ?
    I tried to screen shot but I’ve cut some off !
    I’ve also sent an inquiry about the rapid lashes .. they look fab !!!

    Love you guys & all you stand for !

    Tracy wells x

    • Sandra Hamilton on

      Hi Tracy,

      Many thanks for taking the time to comment on the webinar held earlier this week – it is appreciated.

      I will be sending around an email shortly to all attendees of the webinar including a copy of the eye shape diagram, so keep your eyes open on your inbox.

      I hope that we are able to help you with the rapid volume training, and please feel free to get in touch if you have any questions.


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