As a business owner, you know that your primary goal is to consistently please your customers while continually working to bring in new customers. However, one aspect of customer satisfaction that must not be overlooked is your employees. The people who represent your company, who engage with your customers, and those who fulfill your customers needs, are potentially the biggest driving force behind the success of your company and its future growth.

Happy Employees are Important to Your Success

Your employees are the primary points of contact for your customers. Even if you are a very active business owner, connecting with your customers on a regular basis, odds are, your employees are far more involved with your customers on a day to day basis. Because of this, an unhappy or dissatisfied employee can have quite a detrimental effect on your business.

When your employees are happy, they generally are more productive, and provide high quality service. They also tend to be more creative and willing to work and engage in a team environment. Happy employees are more likely to work beyond their general duties and less likely to cut corners or rush their responsibilities. They are also more likely to smile and pay more attention to customers and satisfying their needs.

Your employees represent your brand in and away from your business, and can have an influence on how your business is viewed. One of the worst things that can happen is for an unhappy employee to vent frustration about you or your business to local clientele or online. If your employees are happy, they will talk about their work and your company in a positive way that can garner you new customers.

Employee turnover can be expensive. Happy employees are far less likely to leave quickly and develop a knowledge and experience of your business that can help you further your goals and expand your reach.

Keeping Your Employees Happy

Now that you know how important it is to keep your employees happy, here are a few simple yet powerful ways to achieve high employee retention rates, employee satisfaction, and an increasing client base.

Give your employees what they need to do their jobs in the most efficient and effective ways. Be it software or actual tools, never expect your employees to consistently meet their goals or provide quality work if they don’t have what they need to be able to do it. Most employees want to do their job well, so if you fail to provide them the ability to do so, their satisfaction will fall quickly.

Train your employees and then trust them to do their jobs in the best manner, without constantly standing over their shoulder or providing them the space to add in their own touch. When you train, don’t just tell employees what is expected of them; take the time to show them. Work beside them until they are comfortable with their duties then allow them to work on their own. Your encouragement and trust can go a long way towards the development of exceptional employees.

Pay attention to your employees and how well they work. Offer positive feedback, and offer rewards for work done well. All of your employees want to feel needed and appreciated and be acknowledged for their service. Your employees want to feel valued and to feel like an important part of your team.

No employee wants to be stuck at a dead-end job. Employees who feel they will not be able to move up through channels of advancement are likely to lose their enthusiasm and seek out other places of employment that do offer advancement better career opportunities. Offer career opportunities, make sure each of your employees understand the opportunities, and then offer the training that will help them move up. When training for a particular career is not offered within your company, consider offering to reimburse costs paid by the employee to obtain training elsewhere. If your company is not structured in a way that allows for real career advancement, then be sure your employees are offered the opportunity for performance bonuses and regular pay increases for loyalty.

Above all, keep open lines of communication. Keep your door open to employees who have issues, whether they may be personal issues or business matters, your employees need to know that you will hear them out and deal with them in an interested and honest way. Leaving disgruntled employees on their own to handle difficult situations or conflicts on their own can create even deeper dissatisfaction and leave your employees feeling far less satisfied then if you actively listen, advocate, and communicate.

Happy employees have only a positive influence on your business, and their satisfaction will radiate to your customers.

Lifesure are an independent insurance brokers offering a wide range of policies specifically for the beauty industry.  Call them on 01480 402475 or visit the website at