So if you are new to the social media chat and the hype about on line marketing, it can be extremely daunting and time consuming. You can loose an awful lot of time browsing on facebook and browsing around twitter wondering what all the hash symbols and weird links are all about….and now everyone is on Pintreste, do I see steam coming out of your ears?!!!
The truth is, if you don’t want to be left behind high and dry, you have no choice but to get internet savvy and start engaging your audience through a good on line presence.
My advice would be to do one thing at a time, rather than trying to do everything all at once, maybe get some coaching or have a look at www.lynda.com for fantastic on-line social media coaching, I personally find it sooooooooooo useful!!!
A great place to start would be Youtube. Get some youtube videos up there and your own youtube channel, you want people reading your blogs and tuning into your channel and keeping you in the sphere of their attention, otherwise, they will surely be reading someone else’s blog and checking out beauty hints on tips on someone else’s channel.
The key to all this is to engage with your audience. If you look up the definition of engage in the dictionary, it means “occupy, attract, make someone be involved in”……so start thinking about how you can ‘engage’ your clients.
Here are a few tips:
Asking questions on twitter or facebook is a great way to get a conversation going. You could ask something like – “anyone know how Catherine looks so amazing?”…its also fun to be a bit controversial at times to create good debates!
Make sure you respond to any comments left by your fans or youtube viewers and answer questions on blogs, otherwise they will think that there is no-one behind the brand. That way, you will start building relationship, and this business is all about relationship.
Ask people what they want to know and try to respond to that so that they feel heard.
On that note, I want to help you in your business as much as possible. Being a salon and business owner of 25 years, I feel I have lots of experience under my belt that I can now share!