These days, in the age of social media and the Internet, it’s not enough to just be good at what you do. More and more people are setting up in business and using websites and social media to reach new clients, so there is a lot of noise out there. In order to succeed, you need to be utterly outstanding in your field; you have to be fantastic at what you do in order to stand out from the crowd.

How do you achieve that? Well, I’ve written a couple of posts lately about training – and that really is the most important thing. You need to be offering a top-quality service and product. But also, do some research. Be a secret shopper and take a look at what your competition are doing – make sure you’re doing it better! Continue to learn about new techniques, constantly strive to improve your process and give better consultations. Keep your materials up to date and upgrade regularly, rebrand yourself, set yourself up as an expert in your field.

You need to make sure your lashes are so much more than just good. You want your clients leaving you feeling amazing, singing your praises to all of their friends! You need to take your clients’ breath away when they see your work. It’s no good to just have “a new set of lashes” they need to be utterly outstanding, every single time. People expect to be delighted these days and mediocre just won’t do.

Unfortunately, in this line of work there is no room for off days. If you allow one client to leave you with less-than-perfect lashes, her lashes speak on your behalf to everyone she sees. One bad treatment can lose you numerous potential clients who will go elsewhere if they don’t like what they see.

We are here to help you to be more than just good. Your work makes us look good too, so we want you to be fantastic! We have a new technical guru, Karen Gunning; she is incredible and able to offer advice on all aspects of how to improve your skills. Take advantage of her incredible knowledge base. Give us a call, and let Karen help you on the path to outstanding!