A little while ago, I wrote a blog about how important it is to go one step at a time when you’re training as a lashpreneur; to master one skill at a time. Training is of paramount important, but it’s really just the first step.
When you learn to drive, passing your test is just the beginning.
The real process of learning to be a safe and responsible driver begins when you’ve passed the test, and you’re out there driving on your own. It’s the same with a lot of things, but especially with any sort of beauty treatment. We all stalled at a few junctions in our first few months driving; you don’t want to make your mistakes with lashes on your paying clients! I can’t tell you just how important it is that you practise, practise, practise!
I’m sure we’ve all had clients come in sporting disasters they’ve had done at other salons:
Missing lashes, poor application, the wrong sizes and thicknesses. Perhaps the treatment was done by someone who was not trained well, or perhaps they trained and this was their first treatment after they got their qualification; we don’t know. It’s infuriating to see that someone has paid good money for a bad treatment, but there’s not a lot we can do, other than try to repair the work.
It is tempting to point out others’ shortfalls, to show where they have failed, to tell everyone they’re no good at what they do.
Be careful of this approach though. You may be 100% right in what you say, but it doesn’t make you look like a very nice person! In the long run, someone who does a bad job will not get return business; their clients will go elsewhere (hopefully to you), and they will soon see the error of their ways. The best thing to do is to promote your own best attributes. Make it known that you are a qualified, caring professional who had to reach a high standard – and charge accordingly.
We hear horror stories all the time about things like cosmetic surgery – but people still have cosmetic surgery, don’t they!
The same is true about lashes; there are plenty of horror stories, if you go looking for them. But we still want to have gorgeous fake lashes. In my opinion, the horror stories actually have a positive impact because they smoke out all the cowboys and raise awareness. If you’ve seen people with really bad cosmetic surgery, the chances are that when you think of having something done yourself, you’re going to pay close attention to who you choose. You’ll look for photos of their previous work, ask for personal recommendations, ask to see qualifications. The same is true for our profession: by seeing their friend’s terrible lashes, your clients will be more inclined to ensure they come to someone who prides themselves on excellent work.
I do not believe there is anything to be gained by pointing out other people’s shortcomings
…….in the way they look, their intelligence, or their shoddy workmanship. It’s much better to let your own light shine, and your good work speak for itself. Don’t worry about what others are doing; in the long run, your hard work, practise and attention to detail will pay off!
Keep up your good work!