What’s in a name? And is it all smoke and mirrors?

Do you have clever names for your treatments, or are they “”exactly what it says on the tin,” as the old advert goes?

I know a lot of people have clients who get really confused by some of us lashpreneurs and the wild and wonderful names we call our lashes. Everyone has a different name for their product, but they’re all more or less the same thing: lashes!

For example, a client might come to you wanting Russian lashes because she’s seen them in a magazine or her friend has them. She doesn’t really know what they are, only that her friend has them, and you don’t do them. In fact, you probably provide volume lashes, from 4D all the way up to 6D or 6D+ if she’s feeling brave! But they’re not called “Russian lashes,” so she doesn’t know they’re the same thing.

Don’t let your competition scare you; if you are good at what you do, your clients will always come back to you regardless of what the treatment is called. Keep abreast of what is going on in the industry; see what is on offer elsewhere, locally and further afield. It’s important to know what the latest treatments are, but you also need to make sure you’re providing the best quality for your clients. Don’t feel pressure to come up with clever names for what you offer. Many people prefer to be able to tell exactly what they’ll be getting, without having to ask for an explanation.

If you are offering something your neighbour isn’t, then that’s brilliant. But don’t change the name and pretend what you’re offering is something different, just for a gimmick – people will find you out soon enough and it won’t do you any favours in the long run. Better to provide consistent service, excellent quality and the kind of experience that makes people want to come back for more.

I don’t intend to insult or upset anyone with this blog, only to be realistic. I try to be grounded and authentic in all I do. I believe that we should allow our good work and capability to shine through, without needing to dress it up with incomprehensible frills. If you have trained well and worked hard, you shouldn’t feel the need hide behind a fancy name, don’t you think?

Have confidence in your ability to do a great job, and leave the clever names to the others!